Why Choose Custom Two Piece Boxes? Key Advantages for Your Brand

In today’s modern world, packaging has a great role in attracting the user’s attention as well as creating lasting impressions. Apart from just protecting the items, they also play a big role in presenting them. However, not every box possesses this power – this is where you can add custom two piece boxes to your lineup. Having a wide range of flexibility and adaptability, they are one of the most used containers on the retail shelves. Let’s have a look at how they can benefit the brands and their bespoke perks.

What are the Benefits of Custom Two Piece Boxes?

The following are different ways custom two piece boxes can serve the brands:

1. Brand Identity

Custom two-piece packaging is used prominently to help establish brand image. These boxes are an open space in which your brand’s hues, logo, and specific design features may be presented. The first thing that should come to a customer’s mind when they look at your packaging should be your brand. Regarding the design of custom two-piece boxes, high-quality materials, and perfect artistry assure the buyers that your brand is all about quality.

Such value-added solutions help the brands build a strong and unified image in the client’s mind and differentiate them in a saturated market. The bond between boxes and brand image is inseparable; packaging is commonly the first aspect of a product that a customer comes into contact with.

2. Product Protection

Product protection is another aspect where these boxes exceed. In fact, this is the ultimate goal of any packaging – to shield their items. Luckily, they are equipped with various elements that make them a crownless king of this niche. For starters, these are materials. The following are various stock options, optimized only for these boxes:

Cardboard: This is the primary choice of brands for two piece boxes. The reason lies in its bespoke structure. They are made of paper pulp, which is tightly packed. Owing to this aspect, you can use them, even for heavier items. On top of that, they have many customizations, which give them this unique look. However, their bulkiness may add to the overall weight of the boxes.

Paperboard: Another stock that is similar to cardboard; it is preferred when you want to cut on shipping weight as well as cost. Paperboard is also made of paper pulp and has big spaces in its fibers, which makes it a lightweight option for brands. However, it could be less cheap compared to cardboard.

Kraft: Kraft is an all-round choice for brands to make two piece boxes. This is because it is lightweight, affordable, durable, and tailorable. On top of that, it is quite eco-friendly – thanks to its unbleached-making process, rendering it a perfect choice for sustainable brands. However, it is a bit prone to humidity; hence, it may not be a good option for water-sensitive items.

Rigid: This is the finest option for two piece boxes. It is made of a combination of cardboard and paperboard; hence more secure than a single option. If you are looking to pack luxurious items, you should go with rigid stock.

Apart from the mentioned stocks, there are some other ways these boxes ensure the security of the items. For instance, they have secure locking mechanisms so that your items may not fall during jumps and jolts. All these things collectively ensure that the items are well protected, reducing the damage as well as product returns.

3. Product Presentation

Apart from protection and branding, there is much more these boxes can offer. One such perk is presentation. As mentioned earlier, product packing is not enough – presentation is another area where you need to excel to get bespoke success in the market. The beauty of these boxes is that they allow various tailoring so that your packaging can become an apple’s eye for the users.

To kick things off, there comes printing. Their role is to shift your design from a PDF form to the surface of the box, resonating with your needs as well as attracting users. In the market, there exists a wide range of printing types. For two piece boxes, the most common one is digital printing. It is utilized when you have a small batch of 100 – 500 boxes and need quick outputs. It is also affordable; however, the prints are not very durable. Alternatively, you can go with screen printing. This type comes with a premium but yields the best prints. You can employ it if you want a consistent and long-term design.

Another factor that can make your boxes fetch is the sensible use of final touches. As the name indicates, they are applied after the printing to make the packaging appealing. For this purpose, you can leverage lamination, as it is very affordable and also renders your boxes a shiny look. However, it involves a plastic film, compromising on the overall sustainability. You can also go with coating, which entails the spraying of the liquid on the boxes for a durable and attractive finish.

4. Marketing Tools

Marketing refers to the process of promoting and selling an item to customers. Custom 2 piece boxes can also act as marketing tools, allowing brands to get a wider reach and more sales. This aspect can be achieved by using the surface of the packaging, where you can put other items for promotion, giving yourself more exposure.

Apart from that, you can also use this packaging to mention sales and discounts. For example, buy one and get one free or special discounts up to 10%, etc. Another great thing that can be done here is that you can join hands with various celebrities and mention the collaboration on the boxes. This will create an urgency and FOMO, encouraging impulsive buying.

5. Functionality & Usability

A subtle benefit of two piece product boxes is that you can use them to improve the user experience. With the help of various add-ons, they become much more than just the dwelling site for your items. As an example, take the QR codes. These are the digital patterns that can be linked to your social media pages, giving you more publicity. Apart from that, you can use labels and hang tags to get the attention of the users. These add-ons can be used to mention sales, discounts, or product info.

Key Considerations for Retail Boxes

While using 2 piece custom boxes as retail boxes, you need to keep the following things in mind for better utilization of this packaging:

What is the Difference Between a Retail Box and a Shipping Box?

A retail box is meant to be used in stores on the shelves. On the other hand, a shipping box is designed to deliver your products. The shipping boxes are more durable and can withstand the jump and jolts of the transit. However, the retail ones are more customizable, making them a better option to spotlight your items.

Can I Ship a Package in a Retail Box?

No, you can’t ship in a retail box. This is because they are made for decoration and presentation purposes. Instead, you can use custom mailer boxes to ship and deliver your items. The basic use of retail boxes should be only on shelves, where they are good at grabbing the attention of the user.

What is the Difference Between Retail Packaging and Non-Retail Packaging?

Retail packaging is meant to present your items on the shelves, as it comes with various elements to make your boxes attractive. On the other hand, a non-retail one is either for storage or for shipping your products to the hands of the users.

The quick take is that custom two piece boxes are one of the most common yet versatile packaging. The brands use them to get the ultimate lead in the market. If you are also looking for these boxes for your brand, contact Packaging Mania. We are the market leaders in the packaging industry, offering one of the best designs. Contact us now to get up to 30% discounts as well as free shipping.