How BigCommerce Simplifies B2B eCommerce for Growing Businesses?

Ecommerce has opened up a world of possibility for B2B companies looking to scale while building stronger customer relationships. However, without the right platform, managing B2B functionalities across a fast-growing customer base can quickly become complex.

That’s where BigCommerce comes in. Purpose-built for ambitious brands, BigCommerce provides a flexible, enterprise-level B2B ecommerce solution to streamline operations without sacrificing functionalities.

In this article, we’ll explore key features like custom pricing, bulk discounts, and customer segmentation that simplify B2B selling on BigCommerce. We’ll also discuss why Anchor Group is uniquely positioned to implement robust B2B solutions on the BigCommerce platform.

Simplifying Complex B2B Functionality

At its core, BigCommerce enables B2B merchants to easily:

– Provide custom pricing and quotes

– Apply tiered or volume discounts

– Manage customer groups with precision

Let’s look at how BigCommerce simplifies these functionalities below.

Custom Pricing

Showcasing catalog prices can be unsuitable for B2B companies negotiating custom quotes with each buyer. BigCommerce facilitates flexible pricing out of the box with:

– Hidden catalog pricing

– Ability to provide quotes per inquiry

– Custom price lists per customer group

Luxury watch brands like Tissot benefit from this flexibility by offering personalized pricing to different distributors, ensuring a tailored approach for various market segments.

Once a customized quote is accepted, orders can be easily captured and fulfilled like any other transaction on BigCommerce. No additional apps required.

Tiered & Volume Discounts

BigCommerce offers built-in functionality for applying discounts across specific products, order volumes, and customer segments.

Businesses can create rule-based tiered discounts for:

– Product quantity

– Order subtotal value

– Purchase frequency

For example, sellers may offer:

– 10% off orders over $500 

– 15% off for customers that purchase 25+ units per month

– 20% off a product when buying 10+ quantity

Tiered discounts applied directly on the BigCommerce platform simplify pricing strategies for B2B brands scaling to thousands of customers.

Sophisticated order management capabilities take this a step further by supporting backorders, partial shipments, and fulfillment from multiple warehouses.

Customer Groups & Permissions

With BigCommerce, it’s simple to categorize customers into groups with specific pricing levels and product catalogs.

Common B2B groupings may include:

– Wholesale vs. retail buyers

– Geographic regions

– Purchase history/order frequency

– Business size

Granular controls help tailor the experience for each category of customer. For example: 

– Wholesalers pay wholesale pricing, retail buyers pay catalog pricing

– Customers in Australia only see AUD pricing

– Frequent purchasers see a wider range of product inventory

– Large enterprises have a dedicated sales rep and custom catalog

No coding or complex setup required. Everything is configured through the intuitive BigCommerce control panel.

Why Choose BigCommerce for B2B Ecommerce?

Now that we’ve explored core B2B functionalities, let’s discuss key reasons BigCommerce is the ultimate platform for B2B growth.

B2B Enterprise Capabilities

BigCommerce enables sophisticated B2B enterprises to scale growth rapidly while delivering tailored experiences to 1000s of business customers across each phase of the buying journey.

The platform is robust enough for complex B2B selling with capabilities like:

– Role-based user accounts with fine-grained permissions for sales reps, managers, admins, etc. 

– Advanced CRM for centralized lead, prospect, and client management

– Powerful segmentation to categorize customers and personalize experiences

– Flexible checkout options supporting POs, net terms, and payments upon credit approval 

Headless Architecture & APIs

As a headless commerce platform, BigCommerce APIs allow businesses to connect external tools and customize experiences. Pre-built integrations make it easy to plug into ERP, accounting, shipping solutions and more. 

BigCommerce developers can tap into a best-in-class API to build interactive catalogs, custom storefronts, automated order management, and unique checkout flows.

The flexibility enables B2B merchants to deliver tailored digital experiences across any touchpoint.

Enterprise Security

With customers entrusting sensitive business data for quoting, purchasing, and account management, security is non-negotiable for B2B companies.

BigCommerce provides enterprise-grade security out of the box including:

– GDPR and PCI compliance to safely manage customer data

– User authentication, role-based access control, API keys/OAuth

– Cloud hosting redundancy across data centers 

– Disaster recovery and load balancing

Why Choose Anchor Group?

When it comes to implementing B2B commerce solutions, Anchor Group offers exceptional value with BigCommerce development services backed by certified experts.

As a BigCommerce Partner, Anchor Group maintains the highest-tier of partnership reserved for the top agencies worldwide. With extensive experience building complex B2B platforms, our team helps ambitious businesses maximize BigCommerce functionality.

The combined power of both systems helps businesses accelerate innovation while streamlining back-office processes.

Get Expert Help Building Your B2B Commerce Solution

As B2B customer expectations advance, having a high-performance digital commerce platform is imperative for scaling successfully. Purpose-built for B2B, BigCommerce provides the enterprise-level functionality fast-growing businesses require.

Anchor Group offers strategic guidance and development services to create customized B2B buying experiences leveraging the flexibility of BigCommerce APIs and partner ecosystem.

Let’s explore your goals in a complimentary strategy session. Contact us today to schedule time with our B2B commerce experts.