Common Mistakes New Gambling Affiliates Make (and How to Avoid Them)

Affiliate marketing sounds straightforward. Just promoting a few links and waiting back to see the commission roll in. But is this really simple? The simple answer is NO. 

It involves a lot of industry knowledge, patience, and proper strategy to be successful in this market. By avoiding the mistakes that most of the affiliate marketers do, you can create a successful affiliate business. 

In this article, we will be discussing what is a gambling affiliate, the most common mistakes they make, and how to avoid these pitfalls with smart and actionable strategies.

What is a Gambling Affiliate? 

A gambling affiliate is a person or an entity that promotes online games such as casino, poker, etc through a link with the  goal of executing marketing objectives like user acquisition, customer reengagement, etc. In return, the affiliate earns a commission from the operator for each player they refer.

Common Mistakes by Affiliates

If you want to sharpen your affiliate skills and increase your earnings, avoid the following mistakes.

Choosing the Right Affiliate

Selecting the right affiliate who can promote your niche products and services is important. A major pitfall in partnering with an affiliate that promotes multiple and unrelated products, confuses the audience about the affiliate’s genuine focus. 

That said, affiliates who focus on a specific niche are likely to possess a deeper understanding of that area, leading to more informed and effective promotions. Moreover, their content becomes more valuable and authentic, resonating with the target audience.

The next step?

Evaluate your affiliate partnerships. Identify the affiliate’s niches that closely aligns with your product and services.  

Ignoring the Website Load Speed 

We understand that users are impatient. If a web page keeps the users waiting, they won’t just wait around. 

The next step?

• Look after the elements which are causing the delay of the website loading.
• Set regular website audits. 

Ignoring SEO and Organic Traffic Searches 

Publishing a new piece of content without proper SEO is like building a house without any roads to it. You are making it nearly impossible for people to find you without using proper title tags and meta descriptions. After all, you want to generate the most traffic… isn’t it?

The next step?

• Look for the content without proper title tags and meta descriptions and optimize them. Think of these two elements as your sales pitch to the search engine. 
• Internal or external links shouldn’t be forgotten either. External links are believed to be the most important source for ranking, whereas internal links help establish information hierarchy across sites along with link equity. 

Neglecting the Quality of the Content

For brands and operators, the quality of the content is paramount for long-term engagement and maintaining credibility. When publishing a blog, some affiliates make the mistake of writing click-bait headlines to drive immediate sales. However, this only creates a short-term spike but leads to decreased credibility and higher bounce rates. 

Instead, brands should guide them in creating trustworthy, engaging content that builds a loyal audience base that revisits for future advice. This involves providing them with thorough reviews, honest pros and cons and answering the questions directly. 

Pro Tip: The attention span of a reader has become shorter and visitors have low to zero tolerance for hard-to-read or understand content. Encourage your affiliates for short and eye-catchy ads. 

Not Utilizing Tracking and Analytics

Failing to measure your result is a common mistake in iGaming affiliate marketing. Without having a tracking tool, you might miss out on knowing what’s working for you and what’s not. To gain a deeper understanding of your user’s behaviour, utilize tools like Affnook that tracks and analyzes them.

Affnook also provides in-depth knowledge to help the operators modify their campaigns if something is not working well. 

Not Building an Email List 

A well-maintained email list is an asset that you shouldn’t miss. Without sending mails to your audience, you’ll miss out on a chance for direct communication with your most engaged people.  

Here’s how you can collect a loyal subscriber list:

• Provide them with a valuable lead magnet like a mini course or a free checklist.
• Sending follow-up emails that provide tips and product recommendations.

The next step?

Include sign-up forms through your website sites, such as within blog posts, exit-intent pop-ups, and sidebars. Also segment your email list based on your user interests for more precise targeting.